Copywriting Frequently Asked Questions

Looking to hire a freelance copywriter and SEO specialist?

I’ve put together some of the most popular Frequently Asked Questions (FAQs) to help you understand more about copywriting and SEO along with everything you need to know about hiring a freelance copywriter.

If you have any further questions or you would like to work with me, you can submit your enquiry using my contact form. Alternatively, check out my blog for useful copywriting and SEO tips, tricks and information.

1. How much does copywriting cost?

My copywriting rates are affordable for all different sized businesses. I either quote a project by the hour or as a set fee, based on the time I think your copywriting will take. I will provide you with a detailed quote before I start work so there are no nasty surprises at the end.

2. Do you charge by the word?

No, I either charge an hourly rate or a set fee per project. This is because I focus more on quality rather than quantity. What’s the point of writing a 1,000-word article, when 500 words will sufficiently do the same job?

3. What is copywriting?

Copywriting is the art and science of crafting persuasive, engaging and inspiring pieces of content, urging customers to take action, whether that’s downloading an ebook, signing up to a newsletter or purchasing a product. Ultimately, copywriting is writing that is designed to sell or to persuade.

There are all types of copywriting including website copy, blogs and articles, email copy, social media posts, brochures and flyers, radio voiceovers, TV commercials and much more. However, each piece of content requires a different writing approach, and this is where a skilled copywriter can help. Take a look at my services page to view all copywriting services I provide.

4. What is SEO copywriting?

Another form of copywriting is SEO copywriting. SEO stands for Search Engine Optimisation and this type of copy is specifically written for the web. Well-crafted SEO content helps a website rank higher in search engines like Google, Bing and Yahoo to generate more organic traffic and ultimately drive more leads for your business.

Focusing on relevant long tail keywords, SEO copywriting is a fine balance between pleasing the spiders that crawl your website and keeping your customers happy by providing relevant, valuable content that is easy to read.

5. Can you get my website ranked on page one of Google?

To be perfectly honest with you, the answer is no. There are over 200 ranking factors that Google uses to rank a webpage and this involves more than just having search engine optimised copy, meta titles and meta descriptions. Other factors include things like the number of authoritative and relevant backlinks pointing to your site as well as your site architecture, any crawl errors, site speed and much, much more.

Whilst I can conduct comprehensive keyword research and provide you with highly optimised website writing and recommendations for page and site improvement, there is no guarantee that you will rank on page one, or even position one of Google.

6. Do you do small copywriting jobs?

Yes, I can handle both small and large copywriting jobs. I can help you with a blog article, social media posts, product descriptions, updating existing website content or helping with your email copywriting. Get in touch if you are interested in a small copywriting job.

7. How many years’ experience do you have as a copywriter?

I have over 10 years’ experience as a skilled writer with a BA (Hons) English Language and Linguistics Degree as well as a Diploma in Copywriting. I continue to keep my skills updated and refreshed by frequently attending content seminars, conferences or courses.

8. Why should I hire a freelance copywriter?

High quality copywriting can help your business attract and convert new and existing customers. If you’re thinking about hiring a freelance copywriter, here are five reasons why you should:

• It saves you time so you can focus more on your business
• You lack good writing skills or have limited resources available to write quality content
• You need fresh, engaging content
• You would like a fresh pair of eyes to review your work
• To improve your SEO and help get your website found

9. I need some urgent copywriting, can you help?

Of course. It’s quite common for businesses to require last minute copywriting, editing and proofreading help. Send through your enquiry using my online contact form and mark it as urgent and I will get in touch with you ASAP to see if I can fit you in. Please note, I do charge a 24-hour rush fee.

10. Who needs copywriting?

If you’d rather spend more time focusing on your business rather than spending time writing content, then you would benefit from my freelance copywriting services. Also, anyone who is struggling to write inspiring, creative or persuasive content for emails, landing pages, blog content, website copy or social media posts should hire a copywriter. Read all about my copywriting services and how I can help you.

11. What are your copywriting specialities?

I am able to write useful, engaging copy for a variety of mediums, but I specialise in blog article writing and SEO content for the web. I have also worked across a variety of industries including gift, software, property, luxury travel and food from small startups to large organisations.

12. Do you require a deposit?

Before I begin any work, I require a 50% deposit upfront. The final 50% payment is payable two weeks after delivery of the final version.

13. What does your price include?

It’s not just the written copy that you are paying for, it’s all the added value you will receive with it. My price includes everything from consultation time, to research, the actual writing, up to two rounds of amends, editing and proofing.

14. How long does it take to write a 1,000-word article?

Typically, a 1,000-word article will take around 5-6 hours to write. This includes consultation time, research, writing time and any amends required. Of course, this all depends on the technicality of the article. Contact me today for your obligation-free quote.

15. Do you subcontract your writing?

No, all of my work is written, proofread and edited by me.

16. Do I own the copyright to the writing you create?

Once you’ve given final approval of the writing and paid my final invoice, the rights to the copy belong to you.

17. Do you work with businesses outside Australia?

Absolutely. I’m happy to work with clients from around the world.

18. Do you also do editing?

Yes I do. If you already have a piece of content written, but it needs some jazzing up then I can help edit and give your copy some proofreading love at the same time. Just simply fill in my contact form to enquire.