Copywriting Portfolio & Case Studies

I love helping others achieve great results and since setting up FB Copywriting I’ve worked with a variety of businesses from start-ups to large businesses. My copywriting and SEO expertise covers a wide range of industries from strata management to cricket shop suppliers.

If you’re looking for an affordable, yet experienced SEO copywriter, website copywriter or blog copywriter, you can view a small selection of case studies below, providing a snapshot of the type of copywriting work I’ve done and the clients I’ve helped along the way, both in full time roles and as a freelancer.

Want to achieve great results for your business too? Simply contact me to get started.

Blog Copywriting: The Strata Collective

The Strata Collective provides leading strata management services to clients in Sydney with a particular focus on building strong relationships with their clients and adding value to the owner’s properties.

I work with The Strata Collective on an ad-hoc basis creating a selection of news articles and blog content pages, targeting specific keywords to help increase their online presence in Google, whilst providing valuable, useful content for their clients. This involved creating question-type articles such as ‘Can strata ban smoking in New South Wales?’ and ‘What are the requirements of a two-lot strata scheme?’, to target new prospects in the awareness phase of the sales funnel.

I also translate technical new legislations and acts into reader-friendly copy, highlighting the core messages in a scannable and easily digestible manner.

Blog Copywriting and Website Landing Page Copy: Scenic

Scenic Luxury Cruises & Tours provides the ultimate river cruise and land tour itineraries throughout the world for travellers seeking wondrous experiences and exceptional 5-star service.

I was tasked with creating useful and engaging blog articles for the website to help increase brochure conversion and organic website traffic for SEO. I was also responsible for creating dedicated landing page copy and a guide to target first time river cruisers and how to choose your suite.

With the launch of Scenic Eclipse, ‘The World’s First Discovery Yacht’, I wrote a collection of Antarctica landing pages to be used throughout their Antarctica launch campaign, including what to pack for an Antarctica cruise, when to travel to Antarctica and what to see on an Antarctic cruise.

Examples:

• When to travel to Antarctica
• What to pack for an Antarctica cruise
• What to see on an Antarctica cruise
• A first time guide to France river cruising
• A guide to selecting your suite on a Scenic Space-Ship
  

Blog Copywriting and Website Landing Page Copy: iBuyNew

iBuyNew offers a wide selection of new and off the plan property for sale across Australia from apartments, townhouses and house and land packages for first home buyers and property investors.

I was initially hired by iBuyNew to create specific suburb profiles to target longtail keyword phrases such as “off the plan Sydney properties” and “new apartments Sydney” with the purpose of driving organic website traffic and increasing conversion. With careful research and a focus on creating unique articles to avoid duplication, I wrote over 150 targeted suburb profiles for NSW, VIC and QLD, many of which achieved page one, position one status in Google rankings, above the big players Domain and Realestate.com.au.

Working in a full-time role, I worked closely with the Property Managers and marketing team to create useful and relevant blog articles alongside buyer’s guides, learning resources and video transcripts to align with their content marketing strategy.

Examples:

• Off the plan Sydney profile
• Is buying off the plan a good investment?
• 12 Reasons to book a meeting with a property consultant
• 14 Great reasons to buy property off the plan
  

Social Media Marketing and Website Copywriting: V-Sports

Based in the UK, V-Sports provides professional cricket supplies to its customers as well as offering a unique in-store bat knocking in and repairs service.

I was hired to increase the social media presence of V-Sports on Facebook, Twitter and Google+ as well as create compelling website content and increase rankings in SEO. Firstly, V-Sports was lacking a social media presence – their last posts on Facebook and Twitter were over a year old. I therefore created a schedule and plan for these posts and re-designed the profile pages with updated content and imagery to create more interaction. Work was also needed on the content side for some of their webpages and the marketing of future email campaigns.

Product User Guide: Ngage CMS

Ngage CMS is a professional ASP.Net content management system, built for both content editors and developers.

I worked closely with the website developer from Ngage CMS to write a detailed 27-page user guide for the content management system that customers receive when they sign up. My writing was clear and simple to ensure the step-by-step instructions could be easily understood, even by first time CMS users. This work also involved the use of imagery and design skills to insert the necessary assets to help with easy explanation.

Blog Copywriting: Bitesize Traveller

Bitesize Traveller is my own personal food, travel and walking blog, designed to inspire others to cook and eat wholesome, nourishing food pre and post walks, as well as explore some of Sydney’s best walking tracks.

I frequently create interesting and engaging recipe blogs and walking articles to drive organic traffic to my website and improve my SEO with the goal of becoming known as an authoritative source for walking and food inspiration.

Examples:

• Taronga to Georges Head Guided Walking Tour Review
• Walking the Bay Run Sydney
• How to roast Dutch carrots
  

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