SEO (Search Engine Optimisation) is a technique used to help rank your website higher than your competitors in a search engine such as Google, Bing or Yahoo. Optimising your website with useful, informative and valuable content that is keyword rich will help this process. Plus, writing relevant content for your industry helps to build authority and trust, which Google loves. However, SEO copy is not just written for the website spiders or crawlers, it also needs to be written in a way that pleases humans, who are time-poor.
Although SEO does not guarantee a number one spot in Google, it does help increase the visibility of a website if the right keywords for your website are targeted. The ultimate goal is to provide searchers with the content they are looking for when they type their desired keyword into the search bar. Greater visibility means more site visitors and therefore more sales.
Knowing what keywords to use though is not as easy as it sounds. Simply targeting a one-word keyword like ‘shoes’ is far too generic to get your content found, whilst overusing keywords throughout your content (known as keyword stuffing), might even drive sales away and you could be penalised by Google.
To ensure you get your SEO right first-time round, I recommend using FB Copywriting for professional results, which will save you both time and money.
By working with me to improve your SEO copywriting for your website, you can receive:
SEO Copywriting is both an art and a science. Contact me today to discuss your website’s requirements and next steps.
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Highly engaging blogs, articles and newsletters that’s shareable.
Telling a story using the right words to hook in your reader.
Creating content that will rank high in search engine results.
Writing catchy subject lines and straight-to-the-point copy for higher open and click-through-rates.
Attention-grabbing social media stories to increase engagement and drive website conversions.
I can check your copy for any mistakes, whilst offering suggestions and feedback for improvement.