When was the last time you received an email, only to delete it straight away, because the subject line was irrelevant or dull? Perhaps you opened the email, only to find the content was really long, too complicated and hard to read?
Instead of winning customers, you’re actually losing customers and once they’re gone, it’s pretty much impossible to get them back. Why? Because you’ve lost their trust and wasted their time.
Acquiring a client’s email address is like finding gold. The customer liked something about you that sparked their interest and made them want to find out more. They might have seen a Facebook ad, read a useful blog or liked the look of a product you sell.
With so many emails being sent a day, it can often be difficult to stand out from the crowd. You literally only have the subject line to capture their attention to make them click through.
In fact, according to Internet Live Stats, 2,919,098 emails are sent every second, and after 24 hours, the chance of an email being opened is just 1%.